The energy of Swizz Beatz “International Party” is brought to life through the use of lasers to create a visually captivating commercial for Reebok’s “Reethym of Lite” campaign. Swizz collaborates with choreographer Hi-Hat to create an epic party, where all cultures converge on a world stage, pulsing to the rhythm of laser light.

Reebok “Reethym of Lite” Campaign
About This Project

Director: Chris Robinson
Programming: Eliav Kadosh, George Dodworth
Digitizing: Mike Dunn